Website Linking Strategies

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Website Linking Strategies

Ethical Linking Strategies for Webmasters...

"First of all, it is very important to fully understand my position when it come to using only Ethical Search Engine Optimization techniques. That same code of ethics carries over into each and every method that I teach to members of my free SEO Training Class. It really comes down to doing what you know is right."

5 Simple Steps to Ethical Linking Strategies

Part of building a successful online business, involves developing a solid approach to your website linking strategies. This can be broken down into five simple steps.

1. Never keep all of your eggs in one basket. This applies to all aspects of your business, and to the linking strategies you choose to use. You should be using every possible ethical source of increasing NATURAL LINKING to your site.

2. There are no QUICK MAGICAL ANSWERS to building a solid base of natural incoming links to your site. It depends entirely on good old fashioned hard work. Stop looking for ways to find programs, or methods that will give you hundreds of incoming links overnight.

"Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links." Google Guidelines.

Linking schemes do not increase a given site's PageRank, and will often do a site more harm than good. Many sites that advertise link-sharing programs not only offer little value, but will distribute your email address without your permission, resulting in an increased volume of unwanted mail to you." Google Facts & Fiction.

3. Many of you have seen the ads offering to sell you incoming links from sites with high PR. What these sites forget to mention to you is that it goes completely against Google Guidelines. They likely also do not mention to you how many sites have ended up totally banned in Google for using this very unethical practice, over the last year.

4. When linking to OTHERS, do not use automated programs that prevent them from receiving "credit" for the incoming link. Hold your cursor over the link and look down in the status bar. If anything but their link is showing (ie: longer url's) you are not using a program that benefits them. If you felt that the site was a benefit to your visitors, then give the site owner full credit, where credit is due.

5. Once again, it all comes back to doing what is right. Never choose to exchange links for the sole purpose of increasing your PageRank. If you choose to link to a company, do so because you TRULY BELIEVE you are providing a resource to your site visitors that will benefit them.

The fastest way to increase natural incoming links, is to provide people with something they WANT to link to. Provide the kind of site that they WANT to tell their site visitors about. (articles, free services, quality content, quality blogs, etc.) Once you are doing this, you can easily ask people to consider linking to your site.